L'OBJET is the life work of Founder and Creative Director Elad Yifrach. Elad established himself as an interior designer in Beverly Hills, prior to taking up residency in New York. A lifelong traveler with a global design perspective, Elad imbues every design with it's own story. Each collection is a spirited homage to both the cultures which inspire them and the artisans who bring them to life.
Elad's collections extend and exceed traditional craftsmanship, through effort and imagination, to create a new echelon of modern artistry. A passion for innovation - in both technique and the use of high-quality materials - infuses everything he creates. Each collection is rich in detail and unmatched in quality.
The hand-crafting techniques used and the exquisite pieces they produce are unique to the world. Jewelry-making techniques are employed to create the most intricate photo frames; bespoke plaster molds are used that are so fine they can cast only fifteen pieces each; porcelain is teased and shaped by hand as it dries to create exquisite texture; and dinnerware is gilded three times in 24K gold to achieve the perfect glow.
